Who Are WeWork’s Main Competitors?

July 16th, 2020

The world of coworking has grown in popularity, size, and international scope, particularly in the last decade. As WeWork continues to grow in influence and expand its presence worldwide, let’s take a look at some of their top competitors and see what else is being brought to the table in this developing industry.

IWG  (formerly Regus)

International Workplace Group was founded in Brussels all the way back in 1989 and has used its years of experience to refine precisely what the perfect coworking space needs. Headquartered in Switzerland and with locations around the world, Regus offers a variety of flexible options for office and coworking space for individuals or companies with thousands of employees. 

Regus highlights digital and virtual options, video calling, hourly boardroom rental, and memberships that span from a few hours all the way up to years at a set rate. The spaces feature beautiful design elements with comingling privacy (in the form of booths tucked off to the sides of the shared spaces) and truly collaborative communal areas with large tables, comfortable sofas, and roundtable setups for small group gatherings.

Knotel

Founded in 2015, Knotel offers locations worldwide, options for flexible and coworking spaces, and has a particular focus on building and design. The primary difference between Knotel and WeWork is that Knotel only offers direct leasing and revenue sharing on their shared workspaces.

What makes Knotel a direct competitor for WeWork even though their focus is less on coworking options and more on leasing, is that a large part of the population using coworking spaces are SMEs and Corporations. By offering more permanent, long-term solutions for these types of businesses, Knotel becomes an attractive option for a large percent of the clientele currently using more coworking-oriented models, such as WeWork.

Industrious

What makes Industrious stand out from the rest of the coworking crowd is its prominent partnerships with other businesses. By working with Pfizer, Hyatt, Lyft, Pivotal, SalesForce, and Compass, Industrious is able to add value to their memberships and stand out in a highly saturated market as a company that brings something fresh to the table for its clients.

Using a very simple “Small-Medium-Large” offer format, Industrious keeps its business model simple and direct, enticing new customers with their presence across 45 of the 50 United States, stunning interiors, and affordable options. Industrious is a strong competitor for WeWork in their service of SMEs and startups alike.

These WeWork competitors fill gaps in the mark domestically and abroad, while also highlighting how much it actually takes for a single business to meet and fulfill the needs of an international coworking market as successfully as WeWork does currently.  There are always things a business can do to better fulfill their role, but WeWork is in a really great position to meet the needs of a large majority of customers worldwide. They continue to stand shoulder-to-shoulder with some of the top coworking and office space facilities around the world.